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A Summer in Bloom
Date
Year: 2023
Seasonal Campaign for a Coloured Gemstone Collection
The brief
Build seasonal relevance and drive consideration for a colourful gemstone collection during summer - a high-browse, high-gifting window for jewellery consumers.
The insight
Summer is a mood -vibrant, optimistic, expressive. The collection's colourful gemstones were a natural fit, but needed a campaign narrative that made the product feel like an extension of that season's energy.
What I did
Developed the campaign concept, visual narrative, and content strategy across social media. Designed 50+ pieces of digital marketing content aligned to consumer personas. Executed paid and organic distribution to maximise reach, brand awareness, and equity during the seasonal window.
Results
10x
Website traffic growth
22.9M
Facebook ad reach
50+
Content pieces created
